The new travel project that aims to change the meaning of ‘all-inclusive’

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(CNN) – Some of the world’s most innovative artists and photographers have teamed up with Cruise Line to help change the face of travel marketing.

Celebrity Cruise has jointly launched a new campaign featuring selected images of Annie Leibowitz and the world’s first free, “open source” travel image library aimed at changing the meaning of “all-inclusive” in the travel industry. .

Leibowitz’s work with black LGBTQ artist Naima Green, an Australian photographer and filmmaker of Malaysian-Chinese descent, as well as photographer and Triple Amputee Giles Dooley, is featured in the stunning collection, which is part of “”.Comprehensive photo project. “

Stunning collection

Rachel Fleet, author, director and advocate for people living with alopecia, is featured in Celebrity Cruise's All-Inclusive Photo Project (AIPP) campaign.

Rachel Fleet, author, director and advocate for people living with alopecia, is featured in Celebrity Cruise’s All-Inclusive Photo Project (AIPP) campaign.

Anne Leibowitz / All-Inclusive Photo Project

The standout features photographs of author and transgender activist Abby Chava Stein resting on a cruise ship, with Paralympic basketball player Amy Conroy playing volleyball off the coast of Spain and Sikh-American actor and designer Waris Ahluwalia cruising. Ship Stateroom.

Celebrity Cruise, owned by the Royal Caribbean Group, says it will make a lot of images available through its newly launched “Diversity Focused” Travel Image Library.

The President of Celebrity Cruise says, “For a long time, ‘inclusive’ in the travel industry has meant that everything on your vacation is included in one price. We are ready to challenge this traditional thinking by imagining phrases through other people’s lenses.” And CEO Lisa Lutof-Perlo.

“What Annie [Leibovitz] And all the talented artists involved in this project have captured so beautifully that in order to truly live the vacation as a marketing moniker ‘all-inclusive’, they should start using images that are inclusive, not just a few. “

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‘Diversity Focused’

This photograph by Anne Leibowitz shows Sikh-American actor, designer and activist Waris Ahluwalia mediating in a cruise ship stateroom.

This photograph by Anne Leibowitz shows Sikh-American actor, designer and activist Waris Ahluwalia mediating in a cruise ship stateroom.

Anne Leibowitz / All-Inclusive Photo Project

The collection also includes disability advocate and model Jillian Mercado, Grammy-nominated musician John Forte, who currently works with young people at risk, and Esther Onek, a Sudanese-born domestic violence advocate.

Celebrity Cruise hopes to “start a movement” with the All-Inclusive Photo Project (AIPP) and vows to help travel companies address the lack of diversity in travel marketing imagery.

“As global brands, we have a powerful platform to act as a catalyst for positive change. We know we have more work to do and we hope we will inspire others to join us on this important journey.” Michael Scheiner, Chief Marketing Officer adds. Celebrity Cruise.

AIPP US city comes as Boston, Massachusetts its “All Inclusive Boston “campaignThe aim is to showcase its diversity, as well as attract a wide range of visitors.
Meanwhile, in 2021, the online travel company Orbitz’s launched “Travel as You Are” campaign Aimed at LGBTQ travelers, which encourages travelers to “see the world on your own terms”.
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