(CNN) – As more and more countries reopen their borders for eager tourists, a trendy new phrase has emerged on social media: travel for revenge.
“Revenge” usually has a negative connotation, as opposed to the joyful, arousing feeling that many people feel about having their first vacation in a couple of years.
But the idea of ”Revenge Travel” seems to be more about loving travel than expecting to improve on a particular destination. As long as, say, Romania has stolen your girlfriend or Peru has fired you from your job, it seems strange to take revenge somewhere.
Perhaps the “journey of vengeance” could be interpreted as revenge against an epidemic or a coward.
No. Really. What is this
“Revenge Travel is a media buzzword that originated in 2021 when the world began to reopen, and people decided to make up for lost time,” said Erica Richter, vice president of the American Society of Travel Advisors (ASTA).
Part of the problem is that there is no better way to describe the current mood of travel around the world. The “post-epidemic journey” is not quite accurate, as in many places the epidemic is not over. Different countries and territories are working on different timelines, with some removing all barriers to entry while others remain strictly controlled or even closed to foreign visitors.
Richter agrees with the overall spirit behind the concept, even if he doesn’t use the term “journey of revenge”.
“It’s another way of saying, ‘Hey, life is short.’ I would like to book that trip. I want to spend more time with family. I want to connect with humanity and nature. I want to explore the world and get experiences that make me feel alive. “
She’s not the only one in the tourism industry struggling to figure out how to talk about “revenge travel” as a trend.
“I don’t think the prefix ‘ware’ is appropriate for what travel should be about,” said Rory Boland, Kaya’s editor. Says the magazine, CNN Travel. He calls the “journey of revenge” the “ugly word.”
However, he acknowledges that the phrase is clearly connected to people.
“What he’s trying to capture is, I think, after a period of seeming stagnant and frustrating, a lot of people want to travel again, see new places and meet new people.”
Which people are doing
Whether or not they use the term “revenge journey”, many tourists report that they are taking their first major trip since the beginning of the epidemic.
Deborah Campagnaro from British Columbia, Canada is one of them.
She retired from her 30-year investment services job during the epidemic and was looking forward to going on a big celebration vacation with her husband. The couple went on a group trip to Nepal in 2016 to hike the Annapurna Circuit, a challenging trek to one of the highest peaks in the country.
He loved the trip so much that he planned to return to Nepal on a custom tour this time. Epidemic-related closures and weather problems meant they had to postpone several times. Finally, they have confirmed the tickets and bookings for September 2022.
Campagnaro and her husband are busy with extra time and experiences instead of investing in a fancy resort. They will stay in Nepal all month and add a few days as treatment to the city on the shores of Lake Pokhara.
“It wouldn’t have happened before,” she says of the side trip. “We’re doing it right now because we can. It’s nice to get some downtime there after the track.”
Rhode Island resident Britney Darcy is also looking forward to a trip that failed due to an epidemic.
The 26-year-old dreamed of going to Paris because she was a little girl while watching her favorite movie “Sabrina”. But when Covid erupted, the planned summer 2020 trip with her boyfriend was canceled.
Now, she’s finally rescheduled her dream vacation – but with more stops and some upgrades. Instead of five days in Paris, he will spend two weeks abroad in France and Italy.
“I went on a cross-country trip during Covid, but it wasn’t enough and I always wanted to go to Paris and Italy and I never went. We’re young and why not?” She told CNN.
The money she saved from not traveling for two years is set aside for some vacation upgrades. Instead of landing in Iceland or Ireland, Darcy and her boyfriend paid more for a direct flight from Boston.
Darcy admits she never heard the word “journey of revenge”, but once she did, it was the right word to apply for her Europe trip.
“Kovid has made me less frugal. We only live once, so I can also spend my money on experiences.”
Make up for lost time
One thing is clear: as vaccines are coming out and doors are reopening, people around the world are eager to get back on the road.
Travel booking company Expedia tracks online search data related to travel and tourism. In 2021, the highest increase in average travel search traffic – 10% – occurred in May, weeks after the European Union voted to extend its agreement with Pfizer and approve the vaccine for use on adolescents.
Expedia’s survey found that 60% of customers plan to travel domestically in 2022 and 27% to travel internationally.
And many of these tourists are willing to spend more money on vacation than in the past.
Staying at home for two years means that some people have saved money and may now experience a fancy hotel, a first-class airplane ticket, or a once-in-a-lifetime experience.
On top of that, more and more companies have changed their remote work policies permanently after the epidemic.
For some, working from home doesn’t necessarily mean working from home – it can mean trying out RBNB in another country and spending a few weeks combining work and travel there.
So call it a “journey of revenge” or not. Either way, it’s clear that people have changed their travel mindsets since the epidemic began, and “Oh, finally!” Feeling. The airline has a lot of power to sell tickets and hotel packages.
One of the participants in the trend is Christy Hudson, head of public relations at Expedia, who worked on the company’s travel survey.
“Honestly, I wasn’t too surprised [by the survey results] Just because the findings resonate very strongly the way I personally feel, “she says.” During my last weekend, I booked multiple spa appointments and upgraded our flights to first class. I think I deserve it. “
Image of Seychelles by Getty