Celly, an Italian brand known for its accessories for smartphones, tablets and laptops, has now entered the Indian market in partnership with Beetle – one of India’s oldest technology companies. In a statement, the company said it would introduce “contemporary solutions” to the connectivity and IT needs of modern India. Kelly sells products such as phone cases, TWS earbuds and headphones, and even a portable sterilizer bag in the UK. The Italian company will initially launch more than 20 products under various categories such as audio, power, photography and travel in India. The products will be available to purchase through Amazon, Flipkart and other partner channels by the end of April.
Stephen Fink-Jensen, executive of international business development at Kelly, speaking on the development, said that the company had been worked with Beetel For over a year and its India-specific products have been geared to customers in the country. “We have integrated all our products to meet Indian market technical and design expectations, with unprecedented Italian craftsmanship and quality with a two-year warranty for our high-tech lineup,” he said in the statement.
Puneet Gupta, business head of Beetel, praised the partnership and said the pair wanted to provide “quality products” to Indian customers, “with decades of experience in the Indian market, our vast omechannel reach, dense distribution network, leading Partnering with e-commerce platforms and senior executive of BFL said, Head of LFR, we will be able to provide a platform to make Kelly products accessible and available to all.
Currently, limited Kelly products are listed Adventuress In different categories. The Kelly BH Stereo Wireless earphones are available for Rs 1,349, and the Kelly BU Z1TWS earbuds are listed at 1,990. Customers can also check various charging cables of Rs 599 and Rs 1,299. The Celie Click Nano Tripod is Rs 1,499 for the camera and smartphone.