Chipmaker Qualcomm Technologies has announced a strategic technology collaboration with luxury sports car brand Ferrari aimed at accelerating the car maker’s digital transformation. Qualcomm Technologies will serve as Ferrari’s system solutions provider for its upcoming Ferrari road cars, as well as a premium partner for the Scuderia Ferrari Formula 1 team and Ferrari Sports team.
“We are excited to see our automotive technology leadership play an integral role in this new strategic relationship with Ferrari,” Cristiano Amo, president and CEO of Qualcomm, said in a statement.
“We look forward to helping shape our future as we work together to bring our customers world-class driving experiences through our Snapdragon digital chassis,” added Amo.
Ferrari Road will work with Qualcomm Technologies to use the Snapdragon digital chassis to bring the latest automotive technology advancement to the car.
The Snapdragon digital chassis includes the required open and scalable cloud-connected platforms for next-generation vehicles, including telematics and connectivity, digital cockpit and advanced driver assistance systems (ADAS) as well as a number of functions. Enhanced safety and immersive digital experiences that can be updated during the lifetime of vehicles.